1. Sugar – the most popular and widely available soft drinks are the most loaded with sugar
The most interesting finding was when I realized how much the UK population loves sugar! When it comes to sugar content in the UK soft drinks market it seems the general rule is a minimum of 8% sugar per drink (8 grams per 100ml).
As an American, I always thought we were sugar addicts and my perception was that the UK were much more aware and less addicted to sugar. Boy was I wrong! As I mentioned in a previous blog post several British customers that we met at the Old Street pop up initially thought our freshly brewed iced teas needed more sugar. It took them coming back the following day and tasting our iced tea again to say actually you know what, this is ok and my taste buds just needed to adjust!
The World Health Organisation (WHO) recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake roughly 50 grams (12 teaspoons) per day for adults. The problem is the most popular and widely available soft drinks at the moment are the most loaded with sugar.
Studies show the impact of sugar over consumption is linked to many health issues including diabetes, weight gain which can contribute to heart issues, poor dental health and many more.
My conclusion was for us to make sure we lightly sweeten Sweet Sally Tea. Remember we’re sweet, southern and hospitable – not sugary sweet!
2. Fizzy / Carbonated – do you want fizzy drinks all of the time?
The most popular soft drinks in the UK tend to be carbonated and for those of us who want to enjoy a non-carbonated drink the options are minimal.
I even stumbled across a carbonated iced tea that I had to try and well you can probably guess I was not a fan! I am excited that Sweet Sally gives us the opportunity to enjoy a non-carbonated, lightly sweetened alternative to the overly sweetened drinks available.
3. Lack of Choice – very little to no option of unsweetened or lightly sweetened drinks
When it comes to choice of UK soft drinks there is very little to no option of unsweetened or lightly sweetened drinks especially at bars, pubs and restaurants.
If you are looking for something less sweet and with fewer calories you would usually settle with water before Sweet Sally Tea became an option. Unfortunately just like all new things some businesses are under the impression they don’t need any new offerings and they’re just fine with the basic cola, lemonade, ginger beer and tonics. We will continue making strides with Sweet Sally Tea to offer more choice in the drinks category. You can help us by always asking your favourite venues for Sweet Sally Tea – be a part of something exciting and help us spread the word!
People are now starting to look for alternatives to fizzy, overly sweetened soft drinks and if there isn’t an alternative well they’ll just settle for water or now you can make a positive choice and brighten your day with Sweet Sally Tea!
Please help me continue spreading the sweet word about Sweet Sally Tea by sharing with your family and friends. As always I’d love to hear your feedback on this post so please comment below.